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Playtika Rewards Rules
Acceptance of Terms
The Playtika Rewards loyalty program is an exclusive VIP loyalty program where you can earn Status Points to gain special benefits by using and playing Playtika’s social play for fun games including, but not limited to; Slotomania, Caesars Slots, WSOP, Bingo Blitz, Bingo Rush 2, Vegas Downtown Slots and House of Fun (the “Services”). Registration and membership to the Playtika Rewards loyalty program is automatic and free of charge.
These Playtika Rewards Rules provide information about Playtika’s new loyalty program, its rules, guidelines and important information for your use of the Services either via the web, the social networks or the mobile application.
In these Rules, “Playtika” refers to Playtika Ltd. and its affiliates, which shall mean subsidiaries, parent companies, joint ventures and/or other corporate entities under common control or ownership by Playtika.
These Playtika Rewards Rules are an integral part of Playtika’s Terms of Service and Privacy Policy. Accordingly, by using the Services and playing Playtika games, you automatically agree to Playtika’s Terms of Service, Privacy Policy and these Playtika Rewards Rules (collectively “Playtika’s Terms“) and to be part of our loyalty program. If you do not agree or are not comfortable with any part of Playtika’s Terms, please do not use our Services. By participating in Playtika Rewards you agree to be bound by the Playtika Rewards Rules. If you have any questions or comments regarding Playtika’s Terms, send an email to info@playtika.com.
Playtika reserves the right to modify or revise these Rules at any time, without notice to Members (as defined hereunder). Such amendments will become effective immediately upon being posted at www.playtika.com. It is the Members’ sole responsibility to review the rules, policies and conditions, and remain aware of any changes.
Eligibility
The benefits of Playtika Rewards are solely for players holding a valid active account in one or more Playtika games listed above, and for the benefit of the person listed on such account only (a “Member”). A Member may not allow any other person to access his or her account. Joining Playtika Rewards is automatic for Members that meet this requirement. To become a Member, you must be a natural person, at least 21 years of age and not restricted from gaming. Failure to comply with this condition will result in the closing of your account and the loss of all Status Points accumulated through your use of the Services. Access to the Total Rewards program (as further described below) is restricted to persons who are non-residents of the U.S. and Canada, who are under the age of 21 or persons restricted from gaming. Therefore, if you use the Services in connection with the Total Rewards program, you represent and warrant that you are a resident of the U.S. or Canada, you are 21 years of age or older and not restricted from gaming.
Reward Credits
As a Member you are entitled to link your Playtika Rewards loyalty program to the Caesars Entertainment Services, LLC Total Rewards (“TR”) loyalty program. To link your game account to the TR program, Member must have an active, valid account in any of Playtika’s games listed above. You certify that you are a resident of the U.S. or Canada, you are at least 21 years old and acknowledge and agree that your participation in the TR program, is subject to the TR program Rules located at Total Rewards website (“TR Rules”). If you become a TR member and use the Services to perform qualified in-app purchases, you can accumulate Reward Credits which may be exchanged for items, services or experiences (each a “Reward”) offered by Caesars Entertainment or any of its affiliated companies through the TR program.
You are solely responsible for reading and understanding the TR Rules and any related terms and conditions thereof. Playtika is not responsible for the terms and conditions of the TR loyalty program and bears no responsibility to you for any such unread, misread or misunderstood terms. Playtika makes no guarantees as to the availability of any Reward. You hereby agree that Playtika shall have no liability to you as a result of participating in the TR loyalty program. Your participation in the TR loyalty program, and any other terms, conditions, warranties or representations associated with such dealings, are solely between you and Caesars Entertainment Operating Company, Inc. or any of its affiliated companies and solely at your own risk. You hereby release Playtika (and its affiliates, officers, directors, agents, subsidiaries, and employees) from any and all claims, demands and damages (actual and consequential) of every kind and nature, known and unknown, arising out of or in any way connected with such dealings or as the result of participation in the TR loyalty program.
Accumulating Status Points
Status Points are used to reach progression between Playtika Rewards statuses. There are 7 different Playtika Rewards statuses: Bronze, Silver, Gold, Platinum, Diamond, Royal Diamond and Black Diamond. As you progress to a higher status, you will receive greater benefits and gifts. Your status at Playtika Rewards will be determined according to your game history based on your Status Points accumulation, except for Black Diamond Status, which will be based on the Status Points accumulated during the preceding calendar year and will remain valid until the end of the following calendar year. You can check your status, its expiration date (for Black Diamond Status Only) and your benefits by clicking the ‘Playtika Rewards’ tab through the ‘Playtika Rewards’ icon in the Lobby.
Once your initial status is set up, you can progress to a higher Playtika Rewards status and earn greater benefits. Status Points are earned by leveling up as you play and enjoy our games, special occasions and on every official coin package you purchase. Bigger coin packages reward you with more Status Points. The Status Points you receive from purchasing coins also increase as you move up in status. Please note that purchasing coin packages must be done within the game on mobile app, web via Facebook, or other social platforms offers.
If you are using the Services by using ‘Facebook Connect’ your status at Playtika Rewards and the Status Points accumulated by you in any of our games will be equal in all platforms and games. However, if you are not using the Services by using ‘Facebook Connect’ your status at Playtika Rewards and the Status Points accumulated by you in such games and/or platforms shall be specific for such game and/or platform.
Status Points are NOT and WILL NOT be awarded or earned in any way related to or based upon the outcome of any game you play during your use of the Services.
In order to find out how many Status Points you need in order to reach the next Playtika Rewards status, you can click the ‘Playtika Rewards’ tab through the ‘Playtika Rewards’ icon in the Lobby. That’s where you will see how many Status Points you have already gained out of the amount of Status Points required for the next status. All amounts are per calendar year.
The Bronze Status is reached automatically when playing any Playtika games and shall remain effective as long as a Member earns between 0 and 149 Status Points.
To reach Silver Status a Member must earn between 150 and 3,999 Status Points.
To reach Gold Status a Member must earn between 4,000 and 29,999 Status Points.
To reach Platinum Status a Member must earn between 30,000 and 249,999 Status Points.
To reach Diamond Status a Member must earn between 250,000 and 1,999,999 Status Points.
To reach Royal Diamond Status a Member must earn between 2,000,000 and 7,999,999 Status Points.
To reach Black Diamond Status a Member must earn more than 8,000,000 Status Points in one calendar year.
Playtika may decide upon its sole discretion to add additional statuses and/or modify the eligibility criteria to the above mentioned statuses. Playtika may adjust status and/or Status Points upon a determination of error, computer malfunction, fraud or any other discrepancy.
As you reach a higher Playtika Rewards status, the amount of Status Points you earn in any Status Points generating events increases as follows:
| Playtika Rewards Status | Status Points Multiplier |
| Bronze | X1 |
| Silver | X2 |
| Gold | X3 |
| Platinum | X4 |
| Diamond | X5 |
| Royal Diamond | X6 |
| Black Diamond | What happens in Black Diamond stays in Black Diamond |
Please note that you cannot redeem or cash out your Playtika Rewards Status Points in any way. Only Reward Credits may be redeemed, as described in the TR Rules above. Status Points have no cash value. Status Points and Reward Credits are specific to each account and are not transferable to any other account.
If a Member remains inactive for a period of time 6 months, Playtika reserves the right to prevent the Member from enjoying the benefits of his/her status.
Termination
In the event you or Playtika terminate or suspend your account (including, but not limited to, suspending your ability to purchase, redeem or consume Status Points or Reward Credits) and/or your access to our site and/or Services at any time, including for breach of the Playtika’s Terms or otherwise, your access to the Services will be disabled and you will forfeit all Status Points that you have accumulated. Playtika is in no way liable to you for the effects of any termination or cancellation of your use of the Services or the Status Points you have accumulated.
Playtika reserves the right to deny anyone participation in Playtika Rewards or terminate anyone’s participation in Playtika Rewards at any time in its sole discretion without recourse.
If any Member fails to comply with Playtika’s Terms in any manner, including violation of these rules, fraud, misrepresentation, improper conduct, violation of laws or if any Member is or should be excluded from playing, as shall be determined by Playtika in its sole discretion, Playtika may terminate the Member’s participation in Playtika Rewards. In lieu of termination, Playtika may, at its sole discretion, demote the Member’s account status or prevent him/her from the associated benefits of the status, but permit the individual to play.
General Terms
All decisions regarding the interpretation of the Playtika Rewards Rules, eligibility, Rewards and benefits accumulation, etc. lie solely with Playtika whose decisions are final.
Playtika reserves the right to modify or cancel Playtika Rewards at any time, for any reason, upon its sole discretion.
THE SERVICES ARE PROVIDED “AS IS”, WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS, IMPLIED OR STATUTORY. WITHOUT LIMITING THE FOREGOING, PLAYTIKA, CAESARS ENTERTAINMENT INC, AND THEIR RESPECTIVE AFFILIATES, SUBSIDIARIES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS AND LICENSORS (COLLECTIVELY, THE “PLAYTIKA PARTIES”) EXPLICITLY DISCLAIM ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE. THE PLAYTIKA PARTIES MAKE NO WARRANTY THAT THE SERVICES WILL MEET YOUR REQUIREMENTS OR BE AVAILABLE ON A SECURE OR ERROR-FREE BASIS. THE PLAYTIKA PARTIES MAKE NO WARRANTY REGARDING THE QUALITY OF ANY REWARDS, PRODUCTS OR SERVICE OBTAINED THROUGH THE SERVICES.
If any provision of these rules is deemed invalid or unenforceable by law or regulation, such provision shall be deemed void only for the specific jurisdiction at issue, but all other provisions will remain in full force and effect.
In case of conflict or discrepancy between the English language version of these Rules and the translated versions in all other languages, the English language version shall prevail.
No director, employee, consultant, agent, supplier, vendor or partner of Playtika or any of its group of companies or its directors, employees, consultants, agents suppliers, vendors or partners is eligible to receive any benefits or gifts directly or indirectly, by participating in the Playtika Rewards or the TR loyalty program. This restriction also applies to relatives of such persons and for this purpose ‘relative’ includes, but is not limited to, any of a spouse, partner, parent, child or sibling or another individual residing in such person’s household.
You hereby agree to receive any communications or advertising from Playtika regarding this Playtika Rewards Rules including by electronic mail and SMS. Should you wish to “opt-out” of receiving communication from us at any time please let us know by sending an email to:info@playtika.com
Playtika Caesars Casino
Members agree to allow Playtika the unconditional use of their name and likeness for promotions, advertising and announcements without compensation, consideration, notice, review, or further consent.
Playtika Rewards is a trademark owned by Playtika Ltd. Total Rewards and Rewards Credits are trademarks owned by Caesars License Company, LLC and used with permission.
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Playtika‘s filing for an initial public offering reveals key details about the mobile game company’s financial performance. The company’s social casino games, including Slotomania and other titles, have generated $2.3 billion in revenues in the past 12 months, but the Israeli company also has $2.3 billion in debt.
Playtika hasn’t said how much it is raising yet. But game investment site InvestGame said in a post that Herzliya, Israel-based Playtika was rumored to be raising more than $1 billion at a $10 billion valuation. That’s a much higher valuation than in 2016, when a consortium led by China’s Giant Investment Group, through the subsidiary Alpha Frontier, bought Playtika for $4.4 billion.
Under the terms of the IPO, Giant owner Shi Yuzhu will still have a controlling stake in Playtika, as Alpha Frontier is only selling a certain stake to the public. The date and pricing for the IPO on the Nasdaq stock market haven’t been set yet, but the company will be the latest to benefit from the boom in games that we’ve seen as a result of the pandemic, where people have turned to play to engage in social-distanced fun and distract themselves from reality.
If the rumors are correct, Giant could enjoy a good return on its investment. And Playtika will have a way to address its large debt, which requires some substantial interest payments. The debt, which matures in 2024, came from big dividends paid to stockholders in 2018 and 2019. Playtika has driven its revenue, which is more than 75% generated in North America, through acquisitions in recent years. Part of the plan is to grow the rest of the world’s revenues in the wake of the IPO. We asked Playtika for comment on the filing, but we did not hear back.
The company has acquired seven game studios, and seven of its top nine games are owned by the acquired studios. Those top nine games generate 97.6% of revenue. All told, the company has 20 games, and Playtika said it has more titles in the top 100 games than anyone else.
The central service of the combined company is the Playtika Boost Platform, which provides live operations services and tech to newly acquired studios that can help boost profits and revenues. InvestGame said that from 2017 to 2019, Playtika paid $645 million for its acquisitions.
It paid up to $351 million for the Finland-based puzzle game maker Seriously in 2019. It paid up to $200 million for Austria-based solitaire game maker Supertreat in 2019, and $204 million for Germany’s puzzle game maker Wooga in 2018. During that time, Playtika used its own operating cash to finance deals, and it did not have to raise external money. Wooga’s games saw a 116% increase in quarterly revenue and Supertreat saw a 146.3% increase in quarterly revenue under Playtika ownership.
In other details, about 80% of the company’s revenue belongs to the mobile platform vs. 20% coming from the web. In-app purchases account for 95% of overall revenue.
Above: Playtika has more than 3,700 employees.
Playtika relies heavily on in-app purchases, which account for over 95% of total revenue. Overall, the company has 11.4 million daily active users, or those that come back once a day. Slotomania makes the most money, and it has 1.5 million daily active users.
The company has 3,700 employees, 40% of them working on games. It was founded in 2010 by Robert Antokol and Uri Shahak.
The founders sold it to Caesars Interactive Entertainment in 2011, and then a group led by Giant’s owner acquired it in 2016. Playtika recently had a rebranding, which we wrote about in September, focused on the phrase “infinite ways to play.” Playtika wants to create infinite ways to play its games, which span casual, hardcore, and social casino genres, CMO Nir Korczak said in an interview with GamesBeat at the time.
Public offerings for game companies generated $9.2 billion in value in the first nine months of 2020, according to game investment tracking firm InvestGame.
For the 12 months ended September 30, Playtika generated $2.29 billion in revenues, $46.1 million in net income, and $815.2 million in adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA).
Lots of risk factors
As for the debt, Playtika described the amount as significant and said “we are a highly leveraged company.” Playtika mentioned this as one of its risk factors. That debt could hurt the company’s capability to raise more capital or fund its operations. The company still has a $350 million line of credit, and it plans to raise that to $550 million. For the past nine months, the company made $93.7 million in principal payments and $139.2 million in interest payments. The interest payments are now higher than they used to be.
It also noted that platform owners such as Apple and Google can decide at any time whether to remove Playtika from its platform. It cited the example of Epic Games, which got in a dispute with Apple and was banned from iOS. The risk of this remains small, but it is interesting that it has become a legal risk factor that is worth mentioning.
The fact that the company has a parent company, and it is controlled by the owner Yuzhu (via his Playtika Holding UK II division), also means that his “ownership of our common stock will prevent you and other stockholders from influencing significant decisions.” His interests may not be the same as those of common stock owners, and Yuzhu will have voting control of the company.
“As long as Yuzhu Shi continues to control shares representing a majority of our voting power, he will generally be able to determine the outcome of all corporate actions requiring stockholder approval, including the election and removal of directors,” Playtika said in the filing. “In the ordinary course of his business activities, Yuzhu Shi may engage in activities where his interests may not be the same as, or may conflict with, the interests of our other stockholders.”
In another risk factor, Playtika noted that in December 2017, Apple updated its terms of service to require publishers of applications that include “loot boxes” to disclose the odds of receiving each type of item within each loot box to customers prior to purchase. Google similarly updated its terms of service in May 2019. Loot boxes are a commonly used monetization technique in free-to-play mobile games in which a player can acquire a virtual loot box, but the player does not know which virtual item they will receive until they open the loot box.
If platform owners or regulators mandate more changes to the use of loot boxes, Playtika will have to change its games and redesign the economies of its affected games, the company said. That could cause a revenue decline.
Above: Playtika is riding the IPO bus.
In the U.S., the Federal Trade Commission, or FTC, held a public workshop on loot boxes in August 2019. At least one bill has been introduced in the U.S. Senate that would regulate loot boxes in games marketed toward players under the age of 18. The United Kingdom’s Department for Digital, Culture, Media and Sport announced in June 2020 it will launch a call for evidence into the impact of loot boxes on in-game spending and gambling-like behavior. Additional litigation is happening in Belgium and the Netherlands. Efforts are underway in various places to declare loot boxes as illegal gambling.
Playtika also said that Apple’s decision to retire the Identifier for Advertising (IDFA) may hinder its ability to target users with advertising, resulting in lower monetization of players.
And under the Donald Trump presidency in the U.S., Chinese companies have been under scrutiny; if the same policies continue under the Joseph Biden administration, foreign ownership of U.S. companies may be restricted. That could hurt Playtika’s ability to continue its acquisition spree.
Positive notes
On a positive note, Playtika said it has increased average daily payer conversion in its games from 2.1% for the nine months ended September 30, 2019, to 2.5% for the nine months ended September 30, 2020, an increase of 19%. That is, it is making more money per paying user.
“We aim to increase our monetization of users primarily through increasing the degree of engagement our users have with our games,” Playtika said.
The company plans to use the IPO money for working capital, operating expenses, capital expenditures, and the potential repayment of borrowings.
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