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Mobile Premier League
TypePrivate Limited
IndustryMobile Gaming, e-Sports
FoundedSeptember 2018
FounderSai Srinivas Kiran Garimella, Shubham Malhotra
HeadquartersBangalore, India
India, Indonesia
ParentGalactus Funware Technology Pvt. Ltd.
Websitehttps://www.mpl.live/

Mobile Premier League (also known as MPL) is a mobile e-Sports platform based in India. It is operated by Bangalore-based Galactus Funware Technology Pvt. Ltd.

Users can compete in multiple skill based mobile gaming tournaments on MPL. It was launched in September 2018 and as of February 2021, the app has a user base of more than 60 million.[1]

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History[edit]

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Mobile Premier League was founded in September 2018 by Sai Srinivas Kiran Garimella and Shubham Malhotra, who earlier worked together on Consumer Electronics company CREO.[2] It started as a side-load only app, but was soon launched on Google Play Store in October 2018.[3] The Apple App Store launch followed in February 2019.[4]

Funding[edit]

On 8 November 2018, it was announced that MPL has raised $5 million in a funding round led by Sequoia Capital.[2] Speculation of a follow-up $30 million funding round led by Go-Jek started as early as December 2018.[5] On 24 April 2019, it was officially announced that MPL has raised $35.5 million in Series A funding from lead investors Go-Ventures, Times Internet and Sequoia Capital India.[6]

In September 2020, MPL raised US$90 million in a Series C funding round led by SIG, RTP Global, and MDI Ventures. [7]

In February 2021, the company raised US$95 million in a Series D funding round led by Base Partners, Composite Capital, Go-Ventures, Founders Circle, Moore Strategic Ventures, Play Ventures, RTP Global, SIG and Telstra Ventures. [8]

Operations and Partnerships[edit]

On 15 April 2019, MPL signed up as a member of All India Gaming Federation (AIGF), which focuses on setting regulations and policies to govern the gaming industry in India.[9]

In April 2019, MPL entered into a strategic partnership with Flipkart owned PhonePe. The partnership allows PhonePe users to play the fantasy cricket game MPL SuperTeam from within its app, thus giving a larger audience reach to MPL.[10][11]

Expansion to Indonesian market was announced in early May 2019.[12]

Game formats[edit]

MPL is a platform where users can signup to play skill-games and win cash prizes in return. Users can choose to play from three different formats of games.

Tournaments[edit]

When playing in a tournament, users need to submit their high-score to rank high on the leader-board. Users can play a game multiple times in a tournament, only the highest score of each user is considered for final leader-board calculation.

1-vs-1 battles[edit]

Some games on MPL platform are available to be played against real players in 1-vs-1 mode. In this two player format, user scoring higher or finishing the game first takes home the winning amount.

Fantasy Sports[edit]

Through SuperTeam fantasy sport platform, MPL gives its users an option to create a virtual team and join contests for upcoming live matches. Real life performance of selected players determine the points scored by the team created. Users are rewarded prizes based on the final ranking of their teams in a contest.

Branding and campaigns[edit]

In March 2019, MPL signed up Virat Kohli as their brand ambassador for a duration of one year[13] and planned to launch marketing campaigns ahead of IPL 2019. Kohli announced the partnership by posting a short video on his social media profiles.[14][15][16] A TVC Campaign #GameKheloHeroBano, featuring Virat Kohli was launched in April 2019.[17][18] The creative agency behind the campaign was Lowe Lintas Bangalore.[19]

With the launch of SuperTeam fantasy cricket league on MPL platform, K. L. Rahul announced being signed up as the brand ambassador for SuperTeam.[20]

References[edit]

  1. ^'Virat Kohli-backed e-gaming startup MPL nears unicorn status with latest $95 million funding'. Financial Express. Retrieved 26 February 2021.
  2. ^ ab'Sequoia leads investment in Creo founders' new gaming startup MPL'. VCCircle. 8 November 2018. Retrieved 2 May 2019.
  3. ^'Top 10 trending games of the week (October 1 to October 7) - Gaming News Gadgets Now'. Gadget Now. 8 October 2018. Retrieved 2 May 2019.
  4. ^'MPL - Mobile Premier League'. App Store. Retrieved 2 May 2019.
  5. ^Shrivastava, Aditi; Sharma, Samidha (2 December 2018). 'Indonesia's Go-Jek in talks to invest $30M in e-sports startup Mobile Premier League'. The Economic Times. Retrieved 2 May 2019.
  6. ^www.ETtech.com. 'MPL secures Rs 250 cr from Go-Jek arm, Sequoia India & Times Internet - ETtech'. ETtech.com. Retrieved 2 May 2019.
  7. ^'Mobile Premier League raises $90 million series C investment'. Livemint. Retrieved 26 February 2021.
  8. ^'Virat Kohli-backed e-gaming startup MPL nears unicorn status with latest $95 million funding'. Financial Express. Retrieved 26 February 2021.
  9. ^'Mobile Premier League (MPL) comes onboard as an AIGF Member. - India's Biggest Gaming Platform'. Retrieved 2 May 2019.
  10. ^Bhakta, Pratik (9 April 2019). 'PhonePe is tapping in-app merchants'. The Economic Times. Retrieved 3 May 2019.
  11. ^'PhonePe betting big on sports this year, sees growth in transactions'. Moneycontrol. Retrieved 3 May 2019.
  12. ^'Digital gaming startup MPL enters Indonesia after raising Series A round'. Techcircle. 2 May 2019. Retrieved 3 May 2019.
  13. ^www.ETBrandEquity.com. 'Mobile Premier League announces Virat Kohli as brand ambassador - ET BrandEquity'. ETBrandEquity.com. Retrieved 2 May 2019.
  14. ^Kohli, Virat (3 March 2019). 'A little bit of fun off the field never hurt anyone! Check out the super quirky games on the Mobile Premier League, get the gamer hero in you all charged up and win prizes everyday'. @imVkohli. Retrieved 2 May 2019.
  15. ^'Virat Kohli on Instagram: 'A little bit of fun off the field never hurt anyone! 😏 Check out the super quirky games on the Mobile Premier League, get the gamer hero in…''. Instagram. Retrieved 2 May 2019.
  16. ^'Virat Kohli'. www.facebook.com. Retrieved 2 May 2019.
  17. ^'Can Virat Kohli propel the Mobile Premier League?'. Forbes India. Retrieved 2 May 2019.
  18. ^'Mobile Premier League releases 4-part ad campaign with Virat Kohli - Exchange4media'. Indian Advertising Media & Marketing News – exchange4media. Retrieved 2 May 2019.
  19. ^'Virat Kohli launches Mobile Premier League in a campaign by Lowe Lintas - Exchange4media'. Indian Advertising Media & Marketing News – exchange4media. Retrieved 2 May 2019.
  20. ^'KL Rahul'. www.facebook.com. Retrieved 2 May 2019.

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Retrieved from 'https://en.wikipedia.org/w/index.php?title=Mobile_Premier_League&oldid=1009037564'

The following are an integral part of the terms of use between MPL and you

1 . The Mobile Games hosted by MPL on the Platform are all Games of Skill (defined below). Different Mobile Games will reward different skills, but each game will reward certain skills, such as knowledge of the game, familiarity with rules, experience, reflexes, practice, hand-eye coordination etc. Certain games may have pre-determined outcomes (Sudoku, Crosswords, Brick Breaker), which are achievable by the Users using their skills to play the games.

2 . Users must note that all Mobile Games available on the Platform are games where the success or/and performance of the Users depends predominantly upon their superior knowledge, training, attention, experience and adroitness (“Games of Skill”) in playing the game. ‘Games of Skill’, under Indian law, are excluded from the ambit of gambling legislations including, the Public Gambling Act of 1867 and other state enactments except in the Restricted States.

3 . Hence, the individuals residing in the Restricted States should not participate in any Contest or Mobile Games offered on the Platform. Any participation by such individuals shall be at their sole risk and discretion and MPL shall not be liable to refund or reimburse any injury or damages suffered by such individuals.

4 . MPL reserves the right to monitor all activities from the User’s Account on the Platform. If any User participates in any Contest or Mobile Games in violation of any central and/or state law(s) in India, MPL reserves the right to cooperate with law enforcement agencies of the relevant state and report such participation or/and suspicious activity along with all relevant details of the concerned User.

5 . MPL does not support, endorse or offer to any User ‘games of chance’ for money. Each Mobile Game and Contest available on the Platform has clearly defined rules and code of conduct. All Users are encouraged to read, understand and follow these rules to be successful in these games. MPL shall not be liable if Users do not adhere to the Game Rules or otherwise engage in gambling or betting activities on the Platform.

6 . MPL suggests that Users adopt a balanced approach while engaging with any of the Mobile Games on the Platform and safeguard themselves against any adverse effects. If played responsibly, Mobile Games (like other forms of sports) aim to encourage Users to develop their mental prowess, hand-eye co-ordination, competitiveness and encourage teamwork.

7 . You should take certain standard health and safety precautions while playing any Mobile Game, including taking adequate breaks, sitting at a reasonable distance from the screen, playing in a well-lit environment, and avoiding playing when tired, drowsy, intoxicated or under the influence of drugs Avoid playing without breaks over long periods of time as this could affect Your performance and could negatively impact hand-eye coordination, balance, and multi-tasking ability.

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8 . The Platform or the Mobile Games offered on the Platform may contain flashing lights, realistic images, patterns and simulations which may cause certain side effects. If Your hands, wrists, arms, eyes or other parts of Your body become tired or sore while playing, or if You feel symptoms such as tingling, numbness, burning or stiffness, stop and rest before playing again. If You continue to have any of these above symptoms, please stop playing IMMEDIATELY and consult a doctor.

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9 . If You play any Mobile Games on the Platform, give Yourself plenty of room to play and always be aware of Your surroundings. While playing any Mobile Game You may be moving around the play area and using Your hands to control gameplay. You must ensure that You are not near other people, objects, stairs, balconies, windows, walls, furniture or other objects that may pose a danger to You or could be damaged during the play. Never handle sharp or dangerous objects while playing any Mobile Game on the Platform.

10 . It is Your responsibility to control Your surroundings and movements at all times when playing the game to ensure that You don’t injure Yourself, any other persons, damage any property etc. Any playing of the Mobile Games is at Your own risk and MPL shall not be liable for any death, injury or health complications resulting from Your use of the Platform.

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11 . You agree that Your use of the Platform and to play the Mobile Games is at Your own risk, and it is Your responsibility to maintain such health, liability, hazard, personal injury, medical, life, and other insurance policies as You deem reasonably necessary for any injuries that You may incur while using the Platform.

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12 . You hereby agree that if the terms of this Agreement are not adhered by You, MPL will be irreparably damaged, and therefore You agree that the Platform shall be entitled, without bond, other security, proof of damages, to appropriate equitable remedies with respect to any breach of this Agreement, in addition to any other remedies available under Applicable Law.